We are living in the age of personalization. Gone are the days of bombarding your users with a generic message. Today, your marketing strategy is incomplete without a high degree of customization and personalization.

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The news is here, and the writing is up on the wall.

eMarketer reports that the digital ad spend in the U.S is expected to increase to $129.3 billion. Digital will account for 54.2% of the total ad spend.

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