VAST, or Video Ad Serving Template, is one of the most powerful tools available for digital marketing. It provides a standardized way for publishers to serve ads or video ads that are tailored to the viewer’s experience. The goal of VAST is to help businesses maximize their video ad campaigns, both in terms of reach and engagement. In this blog post, we will look at what is VAST, how it works, the features and benefits of VAST, and why you should consider incorporating it into your digital marketing strategy.
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