Interactive Personalized Videos
Connect with your customers
With the tremendous rise in video content marketing, brands find it challenging to acquire new customers, improve conversion rates and increase sales with the content that is both relevant and engaging. It’s a form of marketing that isn’t going anywhere, so it becomes essential to tailor content and elevate customer’s experience every single time. And for brands and marketers, nothing can work better than Interactive Personalized Videos – a simple solution for easy and effective customer engagement.
How Mediawide can help?
With our Interactive Personalized Video Platform (PVP), create and distribute Personalized Videos on a mass scale in real time, which can be used for pre-sales, remarketing, onboarding, and upselling.
Serve videos to anonymous customer segments based on geolocation, demographics, or website behavior, or hyper-personalize the video by including details like their first name, city, and product owned, inside the video. Also, within the videos, individuals can interact with the video and directly leverage call-to-actions (CTAs).
Data Management Platform
You can link PVP to your own CRM, or upload a basic excel spreadsheet to pull the desired data, such as their first name, product image, price, discount offers, etc. Then feed these into the placeholders within the video template where variable tags have been inserted.
Marketing Automation Platform
Using marketing automation platforms like Opentext Exstream, SalesForce, HubSpot, Mailchimp, Adobe Campaign, or Twilio, together with the Mediawide Interactive Personalized Video Platform, you can send thousands of personalized video links via email, SMS or WhatsApp.
In-built Analytics
Our platform gives you the data for videos played, completed, and any other engagement happening inside the video, such as clicking a CTA button. You can use these analytics to compare with your other email marketing efforts.
Email Personalization
Personalized videos give 280% greater returns than traditional email, have four times more open-rates, and eight times more click through rates (CTR). Engagement levels are two times higher, and renewal rates are 12% higher in customers who watch a personalized video.
Get Started with our PlatformPersonalized Interactive Videos
for OpenText Exstream & TeamSite
Mediawide is an OpenText Experience Suite Solution Extension Provider (SolEx) and Technology Partner.
- Create personalized videos for one to one messaging within Exstream and TeamSite.
- Can be managed through batch processing or on demand requests.
- Personalization is created from the data Exstream or TeamSite uses for native personalization.
- Extra personalization can be performed by launching the Personalized Video Editor directly from the Empower Editor.
- Created videos are HTML5 animations with optional MP4 video, audio files, and interactive animations.
Interactive Personalized Videos
Across all industries
Your customers deserve the right treatment because every one of your customers is one in a million! And, that makes personalized videos a critical component of any modern marketing organization. Here are the use cases of some industries where Personalized Videos are used.
Financial & Insurance Services
Banks use personalized videos to send account summaries, and based on their financial behavior, cross-sell credit cards and investment plans.
Wealth management companies make customer onboarding incredibly fulfilling by explaining how customers’ invested funds will grow and introduce the customer to their relationship manager.
Insurance companies utilize personalized videos for on-boarding customers showing them the policies they have purchased, up/cross-selling products, and for targeted renewals.
Airline Companies
When a potential customer starts a check out process but drops out before completing the purchase, the airline company can send them a personalized video with their name, video footage of the destination location, and an offer that would encourage the user to buy the ticket.
It's also used for up-selling and cross-selling, for example, an economy class passenger is sent a video listing the various benefits of an upgraded travel experience, and an exciting promotional offer on a business class upgrade.
Automobile Companies
Remind customers about their car servicing due date, along with information on the nearest authorized service center and the various servicing packages offered by the company.
Upsell a newly launched model to lower or older model owners at discounted rates.
You can check out here how a Personalized Video campaign helped to engage Mercedes Benz Customers.
Real Estate Companies
Using personalized videos, real-estate companies can provide virtual tours of the property of interest.
Once a property has been booked, companies can provide critical details through personalized videos, including construction updates, development specifics, next installment due date, etc.
Video personalization is crucial, and it’s a great way to connect with your customers. Are you interested in learning how to make personalized videos a part of your marketing program? We are here to help!