Mediawide Creative Management Platform for Adobe Experience Cloud

Mediawide CMP integrates with Adobe Experience Cloud products – Adobe Experience Manager (AEM), Adobe Campaign Standard (ACS), Adobe Commerce Cloud (Magento), Target and Analytics.

Marketing, creative, production and ad-ops teams can build, distribute and measure the impact of personalized videos using the Mediawide CMP. It can generate personalized videos from first-party data uploaded or uploading transactional data like shopping cart abandonment to CMP.

  • Personalized 1:1 Email marketing is achieved by integrating Mediawide CMP with Adobe ACS using email transaction API.
  • Landing pages can be customized with a personalized video link with an integration of Mediawide CMP, Adobe Commerce Cloud, Adobe Campaign System, Adobe Target and Adobe Analytics. In a typical use case of shopping cart abandonment, the visitor on a subsequent visit is presented a landing page with a personalized video offering special deals for products in the abandoned shopping cart.
  • Adobe Commerce Cloud (Magento) updates Adobe Target with visitor ID and dynamic data related to abandoned shopping cart, Magento updates CMP with visitor ID and dynamic data, CMP builds the link for personalized video and updates Target linked to the visitor ID.
  • The visitor re-visiting the store is presented a landing page with a personalized video.
  • Mediawide CMP is used to build and manage custom creative in bulk for print and digital communication audiences.
  • Animation and Video design tool can build HTML5 and MP4 videos with varying degrees of animation, video clips and interactivity
  • Asset Builder tool is an interactive, self-service, web-based tool to automate building bulk adaptations for print ads, marketing collaterals, web banners, mobile ads and personalized videos
  • Campaign Management tool comprises digital assets for print, web and mobile ads and personalized videos

Mediawide CMP is integrated with

  • AEM for digital management system and approvals management workflow
  • AEM Screens to customize creative designs using Adobe After Effects
  • Adobe Campaign to automate the execution of mobile, email, social and offline campaigns
  • Adobe Target to link personalized videos with audiences or individual users
  • Analytics to collect, measure, analysis and reporting the campaign metrics
  • AEM for digital management system and approvals management workflow