Streamlining Global Marketing for a Leading Airline
Managing a global brand is no easy task, especially when it spans 200 business and leisure destinations across six continents. For one of the world’s leading airlines, ensuring effective local marketing that speaks to diverse audiences in their native languages was a mounting challenge. The Mediawide Creative Platform provided the solution they needed to revolutionize their marketing approach.
The Challenge
With offices scattered across the globe, the airline faced significant hurdles in creating localized digital content. Their existing process, reliant on expensive studios and agencies, drove up costs and prolonged project timelines. The lack of efficiency made it difficult to deliver consistent, branded collateral across markets. The need to reduce marketing spend and accelerate the production of promotional materials became critical.
The Solution
Mediawide stepped in with the powerful Mediawide creative platform, enabling the airline to overhaul its banner production process. By leveraging Mediawide’s innovative technologies, the airline was able to implement the following solutions:
HTML5 Template Management: The team could upload pre-designed templates, assign meta-data, and grant access to satellite offices worldwide.
Dynamic Adaptation Across Markets: With ease, the airline scaled banners to various sizes, translated them into multiple languages, and integrated them seamlessly with major ad networks.
Digital Asset Management (DAM): Pre-approved images of aircraft and destinations were stored in the DAM module, ensuring quick access and use in banner ads.
Font Integration Using Adobe InDesign Server: The airline’s proprietary fonts were seamlessly converted into SVG for consistent use across campaigns.
Key Outcomes
The implementation of the Mediawide creative platform enabled remarkable transformations in the airline’s marketing process.
Reduced Costs: By cutting out external agencies, the airline slashed production costs by an impressive 70%.
Faster Turnaround Times: Time-to-market was significantly shortened, allowing the airline to respond to market demands more efficiently.
Consistent Branding: Across all markets, the airline maintained high-quality, branded marketing collateral with superior brand consistency.
Simplified Workflows: The Mediawide creative platform streamlined translation processes, improved local and corporate approval cycles, and empowered the airline’s in-house team to produce materials independently.
The Bottom Line
The Mediawide Creative Platform empowered the airline to transform its marketing strategy on a global scale. By addressing key challenges in localization, cost efficiency, and time management, the airline reinforced its market responsiveness and gained a competitive edge.
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