Transforming Real Estate Marketing with the Mediawide Creative Platform
For nearly three decades, Printforce has been a trusted provider of top-quality printing and marketing solutions for real estate professionals across Australia. With a national presence and a comprehensive product range—including stationery, property brochures, and office marketing materials—Printforce empowers real estate agents to showcase their properties with cutting-edge marketing collateral.
However, as the business grew, managing creative workflows and ensuring quick turnaround times became increasingly challenging. That’s where the Mediawide Creative Platform stepped in to make a difference.
The Challenge
Printforce offered real estate agents a seamless online platform to order marketing materials, instantly create artwork, and expedite approvals. But behind the scenes, their creative team was bogged down by repetitive manual tasks like resizing templates, optimizing designs, and ensuring consistency across materials.
With production efficiency impacted, they needed a robust solution to streamline workflows, reduce manual effort, and maintain the high-quality output their customers expected.
The Solution
Mediawide partnered with Printforce to create Whitemedia, a custom multi-tenant platform that redefined their approach to print asset creation and delivery. Built on the Adobe Magento framework, Whitemedia introduced a host of innovative features tailored to Printforce’s needs.
Key functionalities included:
Automated Print Template Generation: The platform enabled the creation of customizable templates for brochures, leaflets, stationery, and more, all powered by Adobe InDesign Server. This streamlined the entire design-to-print process.
High-Quality Outputs in Multiple Formats: Users could easily render their final assets in PDF, JPG, or PNG formats, complete with dynamic resizing and interactive editing options.
Efficient Copy Fitting and Layer Management: Whitemedia ensured consistent, well-aligned content through advanced copy fitting rules and flexible layer handling.
Centralized Digital Asset Management (DAM): Pre-approved assets were stored securely, ready to be reused without rework.
The Results
With the Mediawide Creative Platform in place, Printforce’s operations took a significant leap forward.
Faster Collateral Creation: The creative team drastically reduced production times, delivering high-quality, customizable print materials in record time.
Cost Savings: By leveraging pre-approved templates, Printforce eliminated repetitive design work and achieved measurable cost efficiency.
Enhanced User Experience: Real estate agents could now personalize and customize their print materials more effectively before placing their orders.
Improved Workflows: The CMP eliminated bottlenecks, allowing the team to focus on innovation and customer experience rather than repetitive tasks.
A Step Ahead in Real Estate Marketing
Mediawide’s solution empowered Printforce to deliver unparalleled service to real estate agents across Australia. By transforming their marketing material creation process, Printforce not only met customer expectations but exceeded them, paving the way for long-term efficiency and business growth.
Discover how Mediawide can revolutionize your marketing workflows.