Newgen Software is a reseller for the Mediawide Personalized Video Platform, Newgen has integrated the Platform with the NewgenONE Platform.

Newgen is the leading unified digital transformation platform provider with native process automation, content services, and communication management capabilities. Globally, successful enterprises rely on Newgen’s industry-recognized low-code application platform to develop and deploy complex, content-driven, and customer-engaging business applications on the cloud. From onboarding to service requests, lending to underwriting, and many more use cases across industries. Newgen unlocks simplicity with speed and agility.

Newgen Software's mission is to transform business by innovatively connecting systems, processes, people, and things.

Newgen Software's vision is to be the first choice of every growing business globally, with its cutting-edge products and solutions.

Integrated with the Mediawide Personalized Interactive Video Platform, Newgen's customers can now address their members by their first name at the outset, delivering a relevant message to them and, if need be, engaging them with a unique, animated, and interactive story.

Send out any number of personalized videos using the NewgenONE platform. The Mediawide Personalized Interactive Video Platform integrates with Newgen by utilizing the Mediawide API to import and export data for personalized videos.

Personalized Interactive Videos by Mediawide does not only deliver videos but interactive videos. Conduct surveys, customer profiling, or call to action buttons within the personalized videos to increase and optimize interaction with the consumer. Interactive video analytics are also included, such as Click Through Rates, Video Play, and Video Completion Rates.

Personalized Interactive Videos by Mediawide can be used to connect consumers with personalized content that is both relevant and engaging.

Product Highlights

  • Personalized 1:1 Email marketing is achieved by integrating the Mediawide Interactive Video Platform with your current CCM/CRM Platform.
  • In a typical use case, The Interactive Video Platform can create thousands of personalized videos, and send these using an email template directly from CCM platform.
  • Personalized videos are created on a mass scale in real time, there is no waiting for the rendering of MP4 files.
  • Created videos are HTML5 animations with optional MP4 videos, audio files, and interactive animations.
  • Very lightweight format.

Value Proposition

  • Personalized videos contained with email marketing campaigns give 280% greater returns.
  • When you send an email with a personalized video, get.
    • Four times the open rate.
    • Eight times the click-through rate (CTR).
    • 75% fewer subscribers opting out.
  • Customer renewal rates are 12% higher when personalized video is used.
  • Engagement levels are two times higher.
  • Time spent on the page goes up by 62%.